The industrial business-line represents mainly such organizations or individuals who are engaged in manufacturing products and utilities including road transportation, marine and
Aviation. The major consumers are Railways, Cement industry WAPDA, KESC, other power generation companies & domestic bunkers. The Railways like Defence Forces purchase their requirement directly from the refineries using the marketing and distribution companies’ facility at a fee. In addition there are numerous smaller consumers who buy products and lubes directly form the marketing companies.
The industrial & power consumption in Pakistan, which constitute the ‘Consumer’ market, account for over 46 % of the total consumption of petroleum products, mainly HSD and Furnace Oil (including aviation fuels). To determine the industrial business-line volumes of Pak Rock Oil Trading Corporation (Pvt.) Ltd, only Commercial or Consumer ‘Industry’ and ‘Road Transport Sector’ industry volumes have been selected to penetrate for a share.

Assumptions

Pak Rock Oil Trading Corporation (Pvt.) Ltd. will attempt to capture their target share from the volume of smaller industrial units with the support of the technical advice. Price discounts and credit may also be extended on a selective basis.Against the industry volume of 2.56 million tons in the industrial business-line, Pak Rock Oil Trading Corporation (Pvt.) Ltd, would aim at achieving 3500 MT of which HSD would be 1,500 MT, furnace oil 1,000 MT & the remaining volume would be of lubes. Opportunities to increase participation will be available through tenders, bunkers and aviation volumes mainly targeted from the second year of operation.